In 1993, a deep-seated love for carp fishing gave rise to Korda, a brand that has since become a pioneer in the fishing industry by regularly raising the bar with groundbreaking products. Korda’s reputation resounds throughout the angling community in Britain, celebrated for its steadfast dedication to providing functional, superior-quality gear tailored to the requirements of fishermen. Korda’s offerings include the innovative Kaizen rods, a diverse range of fishing tackle, stylish angling attire, and more.